What am I trying to achieve?

Project Goals

Thank you for all the feedback and helpful links I received in the first week this blog is live. What I also received many times is the BIG question. WHAT DO YOU WANT TO ACHIEVE WITH THIS? Do you want to sell leather bags? Is it just a marketing experiment? What do you want?

All very good questions that not only deserve a answer, but NEED an answer and I want to share it openly. A goal helps to focus and sharing it helps others to know where they can help if they would like to do that.

Before I make a summary of the specific things I listed to achieve, I will answer the questions above more broadly. Currently I have a set of bags that I want to build a brand around. What a lot of new brands do is create everything around the brand before they launch it. They build a website, social media design, places to sell, a story around it, etc.. This project started with a set of bags and nothing else. Now I will start gathering information and resources to build all the marketing material, a presence online and I will share the progress here, on Twitter and on Facebook. For just a picture story I have an Instagram account. During the project I will be sourcing help from www.fiverr.com and via Google to build and design a website, Optimize search results, get help on attracting people to follow my new brand on Facebook and Instagram, etc. My budget is 500 Euros. Not because that is what I am willing to spend, but because I want to see where I can get with such an amount. This to hopefully prove you do not need huge marketing investments to build a brand.  On February 1st 2017 I want to be able to say I built a brand and it is ready to rock. During the project I will continue to add new leather bags to the lineup to make sure there is something to sell on February 1st 2017.

To help myself and you know where help is needed I have created a wish list.  What I hope to get out of this project before February 1st 2017:

  • A weekly blog post about building TBINFS and improve my writing skills doing it.
  • Knowledge of the digital marketing tools
  • Experience in using digital marketing tools
  • Create a global buzz around This Bag Is Not For Sale as a brand
  • Get a picture of a famous person wearing one of the bags (for the fun of it)
  • 20.000 followers on Instagram
  • 5.000 followers on Facebook
  • 1 on stage performance planned, to share my experiences with an audience
  • 2 offline publications about TBINFS in printed media
  • Create the opportunity to sell my bags to an enthusiastic and loving fan base.


Questions that I have ready to go search for:

  • What does it take to launch a new brand?
  • How do I best use Social media in building a brand?
  • How to decide on a brand style to match with the product and potential buyers?
  • …and more questions will come along the way.


Thank you very much for reading this and I would love to hear your suggestions, feedback and questions you might have.

Photography – Erwin Budding Photography

The Photoshoot

The Photoshoot

The real no-brainer in building a brand for leather bags was that I needed good photo material to showcase the bags. Erwin Budding is a good friend and offered to help organize a photoshoot in Amsterdam. Erwin posted a request on several Facebook groups where models, make-up artists and photographers exchange work to build their portfolio. You can find these groups by searching for TFP (Time For Portfolio). We received about 40 reactions from models that wanted to cooperate with the shoot and we selected 4. Unfortunately 2 dropped for personal reasons and on the pictures you can see how the other two made sure we totally forgot about that.

To make sure weather conditions, light and the looks of nature would serve the results, I wanted to do this close to summer as possible. You might say that October 16th is not that close to summer, but looking back it was the best possible day for a shoot. We have the pictures to prove it.  The trees, the light and the temperature was great!

On October 16th 2016 Erwin Budding (Erwin Budding Photography) and I packed all gear and bags on a handcart in Amsterdam and we walked to the café where we agreed to meet the models Manouk (check her profile on Instagram)) and Elselyne (from Mix Models & check her profile on Instagram) around 10.00 in the morning. After a good cup of coffee we started the shoot across the street. This is where the picture above this post is taken.

Between 10.00 and 14.00 we walked through Amsterdam spotting nice places to shoot, shoot great pictures, have fun and move on. This was my first time working with models in a photoshoot and a my expectations were a bit colored by the divas on TV shows. Huge compliments go to Elselyne and Manouk for their relaxed and professional attitude. They are a dream to work with. With great patience and perfection they repeated the same walk or pose, when the busy life in Amsterdam disrupted the desired image. Please visit their profiles and give them a thumbs up for their work.

Better than words does this short video give an impression of a great day:

Erwin and I closed the day at Café Winkel 43 with the best Apple pie in Amsterdam in a warm October sun. Next blog posts will be decorated with more pictures from the shoot. The pictures will also be used on Social Media and on the final website that needs to be created in the next months.

Are you looking for a truly awesome photographer please contact Erwin Budding. The way he picked the right spots, arranged the perfect light and talked everybody through the shoot was just superb.